Case Study: Balsam Hill Achieves 10x More Conversions with TTEC YouTube Remarketing

Balsam Hill - Customer Case Study

Balsam Hill, the online retailer known for high-end artificial Christmas trees, wanted a better way to reach website visitors who had not yet purchased during the critical holiday season. TTEC helped the company with a YouTube remarketing campaign to re-engage those prospects with targeted video ads.

Using YouTube remarketing, TTEC tested multiple creative variations, optimized calls-to-action, and expanded the audience beyond initial 30-day nonconverters as performance improved. The campaign delivered a 10x increase in conversions and an 87% decrease in cost per conversion versus the previous year, with performance strong enough to make YouTube comparable to Search and cheaper than most traditional display campaigns.

Balsam Hill

Kristen Gasior

Vice President of Online Marketing