Case Study: Global Auto Manufacturer boosts lease renewals and new vehicle sales with TTEC

A global auto manufacturer uses data analytics to increase lease renewals and new vehicle sales

Global Auto Manufacturer partnered with TTEC to improve lease renewals and new vehicle sales. The automaker wanted a better way to engage customers nearing the end of their leases and create a more personalized, connected experience across its CRM, dealership, service, and contact center touchpoints.

TTEC implemented an integrated CRM-driven lease loyalty program with data analytics, proactive direct mail, and personalized multichannel outreach based on lease timing. The approach delivered a 50% increase in lease renewals, 80,473 new vehicle sales, and $423 million in incremental profit from new sales, including $10 million in profit in just two months and about $65 million to date.