Case Study: Crozer-Keystone Health System achieves precise market quantification and targeted service alignment with Truven Health Analytics' Market Expert

Sophisticated Data Mining Leads Trauma Program to Deeper Understanding of Market

Crozer-Keystone Health System, a major provider near Philadelphia with five hospitals and a large trauma program serving roughly 2,500 residents from the tri‑state area, found its trauma registry insufficient for measuring market share, geographic demand, or aligning services with emergency providers. Without market-level insight by ZIP code and patient type, leaders could not accurately predict volume trends or target EMS relationships and strategic planning.

A multidisciplinary team developed precise ICD‑9/E‑code definitions for trauma and burn cases and, with Truven Health Market Expert, applied those definitions to statewide three‑state data to map use, quantify total market and market share down to ZIP code and patient type, and reveal referral patterns. The analysis enabled targeted EMS alignment, informed hospital planning and strategic initiatives to preserve and grow market share, and earned Crozer‑Keystone a 2011 Truven Healthcare Advantage Award for strategy and growth.

Crozer-Keystone Health System

Paul Casbergue

AVP, Business Development