Case Study: Tallahassee Memorial HealthCare achieves stronger physician loyalty and strategic growth with Truven Health Analytics' Market Expert

Market Intelligence Profiles Improve Physician Loyalty and Encourage Growth

Tallahassee Memorial HealthCare, a 770‑bed not‑for‑profit community health system in Florida, set a strategic goal of quality‑driven growth and greater physician alignment. Although already pursuing joint ventures and new programs, leadership needed deeper, practice‑level planning tools to strengthen physician loyalty and help mission‑critical practices determine their long‑range growth strategies.

Using Truven Health’s Market Expert, the system developed physician practice profiles (11 data components plus custom studies) that delivered market share, inpatient/outpatient projections, competitive and out‑migration insights. The intelligence supported strategic planning, contract negotiations, recruitment and new‑partner orientation—leading to greater physician engagement, successful HMO contract negotiations, targeted hires (including OB/GYNs and a vascular‑skilled neurosurgeon), reduced out‑migration and a 2010 Truven Healthcare Advantage Award, all at a fraction of the cost of comparable consulting.

Tallahassee Memorial HealthCare

Cynthia Blair

Chief Improvement Officer