Case Study: NH Hotel Group boosts organic revenue and conversion with TrustYou Meta-Reviews and TrustScores

NH Hotel Group - Customer Case Study

NH Hotel Group, a multinational hotel operator, aimed to enhance its direct booking experience by integrating authentic review summaries to prevent potential guests from leaving its website. They partnered with TrustYou to implement its Meta-Review and TrustScore solution to provide travelers with an easy-to-understand overview of guest feedback directly on their hotel pages.

TrustYou's solution provided detailed review summaries, including scores and badges, which were displayed on NH Hotels' website. This integration also enabled rich snippets in Google search results, significantly boosting organic visibility. The vendor's implementation led to an immediate 10% increase in organic revenue, improved conversion rates, a rise in traffic, and allowed the reallocation of marketing budget by migrating from paid to organic traffic.

NH Hotel Group

Stephan Keschelis

Vice President E-Commerce & Digital Transformation