Case Study: MEININGER Hotels achieves 200% more Google Reviews with TrustYou Stars

Meininger Hotels - Customer Case Study

MEININGER Hotels, a young and expanding European hotel and hostel group, needed a better way to strengthen its online reputation and improve how travelers saw its properties in search results. The company turned to TrustYou and its TrustYou Stars solution to collect and manage guest reviews more effectively, with the goal of boosting visibility and supporting direct bookings.

Using TrustYou Stars, MEININGER Hotels was able to push review content into Google and build a stronger review presence where travelers begin their search. In the first month after implementation, Google reviews increased by 200% compared with the entire previous year, and the hotel group generated eight times as many reviews as the month before, including 195 Google reviews in September 2015. TrustYou also helped create more guest feedback for MEININGER Hotels to analyze and use to improve operations and guest satisfaction.

Meininger Hotels

Eric Van Dijk

Managing Director