Case Study: Lindner Hotels boosts survey responses and personalization with TrustYou

Lindner hotels increases survey responses And optimizes the guest experience

Lindner Hotels & Resorts, a leading European hotel group, sought to improve operational processes, boost guest survey responses, and better personalize communication. They partnered with TrustYou to integrate its Online Reputation Management platform with their NextGuest CRM system to address these challenges.

TrustYou implemented a two-way data integration with the CRM. This allowed for automatic transmission of guest data to pre-fill TrustYou surveys, making them easier to complete, and then fed the survey results back into guest profiles for segmentation and personalized marketing. This solution led to a 27% increase in completed reviews and a 22% rise in email open rates due to heightened personalization for Lindner Hotels.

Lindner