Case Study: Mövenpick Hotels & Resorts boosts online reputation with TrustYou

How Facebook Reviews Contribute to Mövenpick Hotels & Resorts’ Stellar Online Reputation

Mövenpick Hotels & Resorts, an upscale hotel group with properties across Europe, Africa, the Middle East and Asia, needed a better way to manage its online reputation and keep up with the growing influence of social media reviews. The company partnered with TrustYou, using its online reputation management platform to monitor reviews, respond to guest feedback, and gather competitive intelligence.

With TrustYou, Mövenpick was able to track and act on feedback across channels, including Facebook, which became an increasingly important review source. In the past month cited, Facebook reviews represented nearly 23% of all reviews and scored 9% higher than the company’s average across other platforms, helping Mövenpick improve service and strengthen its social media engagement.

Mövenpick Hotels & Resorts

Paul Mulcahy

Senior Vice President Commercial