Case Study: Heidiland achieves higher-quality guest reviews and more direct bookings with TrustYou

Heidiland Holiday Region Higher Quality Thanks to TrustYou Guest Surveys

Heidiland Tourismus AG, the organization for the Heidiland holiday region in Switzerland, faced a challenge where the number of new online reviews and direct bookings for its accommodations were below expectations, despite high-quality offerings. To address this, they partnered with TrustYou and implemented its guest survey solution to actively collect more guest feedback and improve their online reputation.

By using TrustYou Survey, the destination actively gathered nearly 1,000 new online reviews in a single year, making it their third-largest review source. The performance score from these surveys was six points higher than from other online ratings. This positive content was integrated directly onto their booking page via the TrustYou Meta-Review API. The solution from TrustYou led to a 4.7% increase in online ratings and a demonstrable rise in direct bookings due to the higher quality and volume of reviews.

Heidiland

Beat Blumenthal

Head of Guest Service