Case Study: Dalata Hotel Group achieves more direct bookings and website revenue with TrustYou

Dalata Hotel Group Utilizing Positive Reviews as Marketing Content to Boost Bookings

Parkhotel Landau, a hotel in Germany, worked with the vendor TrustYou and Schmitz Marketing to enhance its online presence and drive more direct revenue. The challenge was to improve its search engine visibility and increase direct bookings through its website.

The solution involved integrating TrustYou's Meta-Review summary and survey data directly onto the hotel's website. This provided valuable content for travelers and improved SEO with relevant keywords. As a result, TrustYou helped the hotel achieve a 35% increase in total website revenue, a 46% rise in IBE revenue, and a 21% growth in direct bookings over two years.

Dalata Hotel Group

Patrice Lennon

Head of Sales & Marketing