Case Study: Select Registry boosts guest loyalty and property quality with TrustYou

Consistent and High-Quality Standards to Boost Guest Loyalty

Select Registry, a collection of properties across North America, needed to maintain high-quality standards and consistent branding across its entire portfolio. Their challenge was efficiently identifying underperforming properties and specific areas for improvement to boost guest satisfaction and loyalty. They turned to the vendor TrustYou and its analytics platform to address this.

Using the TrustYou Analytics Dashboard and reports, Select Registry gained real-time insights into property performance. This solution allowed them to prioritize inspections based on guest feedback, quickly identify critical issues, and work with properties to improve their scores. The results were significant; within six months, 14 properties improved their guest satisfaction scores to 90 or higher, which increased nightly premiums. The portfolio's average guest satisfaction score reached 95, maximizing revenue through higher guest loyalty and operational efficiency.

Select Registry

Carrie Paugh

Director of Quality Assurance