Case Study: ASKA Hotel Group boosts guest satisfaction and revenue with TrustYou

ASKA Hotel Group - Customer Case Study

The ASKA Hotel Group, a luxury hotel chain in Turkey, sought to enhance guest satisfaction and its online reputation to support a major expansion. They partnered with TrustYou, implementing its guest feedback platform and TrustYou Analytics to gain deeper insights from reviews and better understand their competitive position.

By utilizing TrustYou's tools for analysis, response management, and competitor benchmarking, ASKA Hotels achieved significant improvements. The solution led to a 9% increase in their overall guest satisfaction score, raised their review response rate to 89%, and contributed to a 9% increase in direct sales. These measurable gains, driven by data-informed operational changes, were essential to the chain's success and growth plans.

ASKA Hotel Group

Cuneyt Cakalel

General Manager