Case Study: Answer-4u achieves a 35% reduction in cost-per-click with Trustpilot

Customer Feedback Reduced Cost-per-Click by 35% for Answer-4u

Answer-4u, the UK’s leading telephone answering service, wanted to protect and strengthen its reputation while improving customer service and marketing performance. Working with Trustpilot, the company used online reviews to gather customer feedback and reassure prospective clients, but it also needed better insight into service gaps and ways to reduce digital advertising costs.

Trustpilot helped Answer-4u collect and showcase 200+ reviews, which uncovered training improvements and supported a refreshed onboarding process. The same review activity also boosted online marketing results, delivering a 35% reduction in cost-per-click, a 17% increase in enquiries from Google, and a 22% increase in conversion from Google enquiries.

Answer-4u

Stuart Wilson

General Manager