Case Study: Paradies Lagardère achieves a 10% ATV increase with TruRating

Paradies Lagardère lifts ATV by 10% with TruRating

Paradies Lagardère, a leading airport concession operator, faced the challenge of ensuring its frontline staff consistently executed high-value item suggestion behaviors across its 700+ locations. Leadership knew this drove spend but had no reliable way to measure its execution or quantify the financial impact of inconsistency. They partnered with TruRating to address this.

TruRating captured in-the-moment customer feedback at payment terminals by asking customers if a suggestion was made. This allowed Paradies Lagardère to directly link the behavior to transaction outcomes. The solution revealed that customers who received a suggestion spent 10% more, identifying a $1.8M recoverable revenue opportunity from improving consistency in underperforming stores. TruRating provided the data to target coaching and unlock measurable revenue growth.

Paradies Lagardère