Case Study: Five Below improves store safety and closes execution gaps with TruRating

Mitigating a safety crisis during Covid

Five Below, a large specialty discount store, faced a significant challenge during the COVID-19 pandemic. The retailer needed to ensure the safety of its customers and staff across all of its 1000+ locations and measure the effectiveness of its new health protocols. To navigate this crisis, Five Below engaged the vendor TruRating to help quantify and manage the rollout of these critical safety measures.

TruRating implemented a solution that deployed specific safety questions at the point of sale, polling over 4.5 million customers. This provided Five Below with immediate, actionable data to identify stores that needed additional training, which they were able to quickly address. The results from using TruRating showed that safer customers spent more time in stores, leading to a 6.5% lift in average transaction value and helping Five Below close a six-point execution gap across its operations.

Five Below