Case Study: Finish Line improves re-brand awareness with TruRating

Managing an effective re-branding

Finish Line, a major US athletic retailer, faced a challenge after its acquisition by JD Sports. They needed to understand customer awareness of the JD Sports brand and the benefits of its ongoing store rebranding effort, as they expanded their global presence and exclusive product offerings.

The vendor TruRating implemented a solution using a custom market-research question at the point of sale, asking customers if they were aware of the JD Sports rebrand. This revealed that just over 50% of customers were aware, enabling Finish Line to implement targeted in-store communications. As a result, TruRating provided the crucial data that directly informed and improved the effectiveness of their rebranding strategy.

Finish Line