Case Study: Hanes Australasia achieves 1% revenue growth opportunity with TruRating

Hanes Australasia uncovers 1% revenue growth with TruRating

Hanes Australasia, an apparel retailer, wanted to understand how fitting room engagement influenced customer experience and spend. The challenge was a lack of consistency across stores; while service was strong inside the fitting room, not all locations were equally effective at proactively offering assistance. Hanes partnered with TruRating to gain clearer insight into this part of the customer journey.

TruRating combined in-the-moment customer feedback with transaction data to quantify the impact of fitting room support. The solution revealed that proactive assistance significantly increased average transaction value. By identifying execution gaps between stores, TruRating enabled targeted coaching that uncovered a 1% revenue growth opportunity, helping Hanes Australasia drive more consistent and profitable customer experiences.

Hanes Australasia