Case Study: HubSpot achieves a 50% decrease in unworked qualified leads with Troops

Case Study: HubSpot achieves a 50% decrease in unworked qualified leads with Troops

HubSpot, a marketing SaaS company, faced a challenge with its high volume of inbound leads. Their sales team was notified of qualified leads via email, which was ineffective and caused the best leads to be missed and not worked in a timely manner. To address this, they turned to the vendor Troops.

Troops implemented a solution that brought real-time, customizable lead alerts directly into Slack, where the sales team was already active. This resulted in a 50% decrease in unworked qualified leads and increased the 24-hour work rate from 78% to 95%. The tool is now used by over 75 reps to monitor leads and maintain clean Salesforce records.

HubSpot