Case Study: HubSpot achieves a 50% decrease in unworked qualified leads with Troops

Saw A 50% Decrease in Unworked Qualified Leads by Enlisting Troops

HubSpot, a marketing SaaS company, faced a challenge with its high volume of inbound leads. The sales team was notified of qualified leads via email, but this method was not effective, causing the best leads to be missed and not worked in a timely manner.

The company implemented Troops to bring real-time, customizable lead alerts directly into Slack, where the sales team was already active. This solution from Troops resulted in a 50% decrease in unworked leads and increased the 24-hour work rate from 78% to 95%. The tool is now used by over 75 reps across the APAC region to monitor leads, edit CRM data, and maintain clean Salesforce records.

HubSpot

Kat Warboys

Marketing Manager APAC