Case Study: Vodafone achieves higher brand awareness and purchase intent with TripleLift

Vodafone lifts message association by 4 ppt with TripleLift

Vodafone aimed to reach new audiences interested in major sporting events like the London Marathon to drive new purchases, with a key challenge of excluding its current customers from campaign targeting. To meet this goal, Vodafone partnered with vendor TripleLift.

TripleLift implemented a solution combining Display and Instream formats, leveraging its custom TripleLift Audience (TLA) segments. The campaign significantly exceeded purchase intent expectations and a brand lift study showed a measurable impact, including a 4 percentage point increase in message association for Display and an 84% video completion rate for Instream.

Vodafone