Case Study: British Airways simplifies modern retailing and NDC distribution with Travelport+

British Airways advances modern retailing with Travelport+

British Airways, a global airline, sought to modernize its content distribution to meet evolving customer expectations and provide a seamless retailing experience across all sales channels, including travel agencies. The challenge was to effectively distribute its rich New Distribution Capability (NDC) content and move from a schedule-driven to a product-driven sales model. They partnered with vendor Travelport and its Travelport+ platform to address this.

Travelport implemented its Travelport+ modern retailing platform, which simplified access to British Airways' NDC and traditional content for agencies. The solution aggregated multi-source content into a single, clean interface, making it easier for agents to present personalized offers and bundles. This enabled British Airways to successfully distribute richer products and move toward a retailing mentality. As a result, the airline enhanced its agency distribution, ensuring its content is available wherever customers shop, which is a key part of its broader £7 billion transformation program.

British Airways