Case Study: American Airlines achieves modern retailing in agency channels with Travelport+

American Airlines reaches 350+ destinations with Travelport

American Airlines, one of the world's largest airlines, needed a modern and consistent way to distribute its products, including its NDC content, to travel agencies. This was a core part of its strategy to connect with new customers and build relationships with current ones through the important agency channel. The airline partnered with vendor Travelport to address this challenge using the Travelport+ platform.

Travelport implemented its Travelport+ platform, which provided a proven NDC solution that displayed the airline's content in a retail-ready format alongside traditional offers within the agent's platform. This solution enabled agents to search, book, and service trips more efficiently, leading to a more personalized and transparent experience for travelers. For American Airlines, Travelport+ made it easier to reach high-value corporate travelers and new customer segments, ultimately helping the airline sell through agents more efficiently and drive more bookings.

American Airlines