Case Study: Marks & Spencer achieves 54% translation cost savings and faster time-to-market with TransPerfect

Translations.com helps Marks & Spencer (M&S) cut translation costs by 54%

Marks & Spencer (M&S) needed to launch a localized Arabic site to reach more customers and improve online performance. After evaluating multiple vendors, M&S partnered with TransPerfect (via Translations.com and its GlobalLink technology) to deliver the Arabic localization using a mix of human linguists and AI-powered machine translation.

TransPerfect translated 620,000 words of website copy into Arabic in under two weeks, halved M&S’s time-to-market with GlobalLink, and used translation memory plus AI to cut translation spend by 54%. The launch drove measurable improvements: an 88% increase in transactions, a 75% lift in conversion rate, and a 21% decrease in bounce rate.

Marks & Spencer

Rachael Stewart

International Business Development