Case Study: Medibank boosts overseas customer engagement with TransPerfect Digital

Helping Medibank Target Overseas Customers in China and India

Medibank, an Australian private health insurance company, needed to launch a new health insurance product targeting overseas visitors from China and India. Their challenge was to create accurate yet user-friendly content and develop a landing page structure optimized for SEO and GEO. They partnered with TransPerfect Digital for this initiative.

TransPerfect Digital conducted comprehensive market and keyword research across Google and Baidu. They designed a strategic content layout and performed a UX review to define the content hierarchy. This solution delivered exceptional results for Medibank, including an 80% increase in unique organic visitors and a conversion rate more than double the typical digital rate.

Medibank