Case Study: ServiceNow triples video output with Trainn

How ServiceNow’s 15-Person Multimedia Team Tripled Video Output by Enabling 200+ Writers to Create Procedural Videos Themselves

ServiceNow, a global enterprise software company, needed a way to scale short procedural videos across thousands of product documentation pages without overburdening its 15-person multimedia team. As demand grew from more than 200 technical writers on a monthly release cycle, the team needed a simpler way to create videos that improved customer engagement without requiring writers to become video editors.

ServiceNow implemented Trainn to let technical writers record demos directly while the platform automatically turned them into polished, on-brand videos with narration and zooms, leaving the multimedia team to do final review and governance. With Trainn, ServiceNow cut video production time by 50%, tripled output year over year, and increased weekly production from about 5 videos to 15–20; documentation pages with video also scored 3–10 points higher in customer satisfaction.

ServiceNow

Fa Lujan Waisberg

Sr. Manager, Strategic Programs