Case Study: YMCA of San Diego County cuts duplicate records by over 75% with Traction Complete’s Complete Clean

YMCA of San Diego County cuts duplicate records by over 75% with Traction Complete

The YMCA of San Diego County, the largest YMCA association in the United States, faced a major challenge with duplicate records after migrating to Salesforce. These duplicates, created by both staff and members, led to billing errors, login issues, and an overwhelmed call center. Their manual cleanup process was unsustainable, so they partnered with Traction Complete and used its Complete Clean product to find a smarter solution.

Traction Complete's solution used the customizable merge logic of Complete Clean to reduce duplicate records by over 75%, cutting them from more than 4,000 to fewer than 1,000. This automation saved staff 90% of the time previously spent on manual deduplication. The result was a restored member experience with seamless logins and accurate billing, while staff gained crucial insights to further improve data quality.

YMCA of San Diego County