Case Study: Windstream Achieves a Unified Customer View and Reduces Duplicate Accounts with Traction Complete

Windstream cuts duplicate accounts by 88% with Traction Complete

Windstream Enterprise, a telecommunications provider, faced significant data management challenges after a series of acquisitions left them with over 4 million messy and duplicate Salesforce records. This inaccurate data made it impossible to get a unified view of customers, leading to sales territory conflicts and missed revenue opportunities. To solve this, they partnered with vendor Traction Complete and implemented its Complete Hierarchies solution.

Traction Complete's solution automated the process of cleaning and consolidating Windstream's data, reducing their record count from 4 million to 500,000 and eliminating duplicates. This provided a single source of truth, which streamlined territory management for sales reps and unlocked strategic growth opportunities. The implementation resulted in an 88% reduction in duplicate accounts and gave Windstream's leadership a reliable data foundation for forecasting and planning.

Windstream