Case Study: Veracode improves lead routing and account visibility with Traction Complete

Veracode reduces hierarchy-related territory conflicts by 100% with Traction Complete

Veracode, a global leader in application security, faced significant challenges with its complex and code-reliant Salesforce system. Their custom code for lead and territory management created synchronization problems, CPU timeouts, and an unfriendly user interface. This legacy system required constant developer support for modifications, slowing down their go-to-market speed and forcing staff to manually assign leads that fell into a catchall queue, delaying customer follow-ups.

By implementing Traction Complete's no-code solutions, including Complete Leads and Complete Hierarchies, Veracode automated its lead and territory assignment processes. The vendor's platform provided clear visibility into complex account structures, eliminating hierarchy-related territory conflicts by 100%. This saved their SalesOps team weeks of time previously spent on manual adjustments and dramatically increased business agility, allowing them to respond to market changes and reassign territories within hours instead of weeks.

Veracode