Case Study: Olive Tree Holdings cuts APEX management time by 95% with Traction Complete

Olive Tree Holdings cuts APEX code management time by 95% with Traction Complete

Olive Tree Holdings, a multi-family real estate investment company, faced significant operational bottlenecks due to its heavy reliance on outbound sales campaigns. Their Salesforce environment was hampered by fragile, custom APEX code that managed complex deduplication, enrichment, and record updates across thousands of leads. This custom code was slow to adjust, introduced CPU errors, and created a long-term maintenance risk, severely slowing down the sales process. To overcome this challenge, they turned to Traction Complete for a solution.

By implementing Traction Complete's no-code automation, Olive Tree Holdings replaced over 700 lines of APEX code. The solution automated complex matching and updates across related objects directly within Salesforce, eliminating manual bottlenecks. As a result, the company reduced time spent on development and testing by 95%, allowing for updates that previously took weeks to be completed in hours. Traction Complete delivered a scalable, Salesforce-native system that provided clean, reliable data to sales reps and removed the risk associated with fragile custom code.

Olive Tree Holdings