Case Study: Windstream achieves a unified customer view and massive data consolidation (6M → 200K) with Traction Complete

How Windstream Scaled with a Unified View of the Customer

Windstream, an enterprise voice and data network provider with customers in 250,000+ U.S. locations, was struggling with legacy data fragmentation after multiple mergers—over 6 million Salesforce records, duplicated accounts, manually maintained hierarchies, and territory overlaps that hampered sales and blocked an efficient customer-portal launch. To tackle this, Windstream engaged Traction Complete and its Complete Hierarchies solution.

Traction Complete implemented Complete Hierarchies to deduplicate accounts, reconcile parent–child relationships, and enforce rules-based territory coverage; Windstream shrank its Salesforce footprint from about 6 million records to a little over 200,000, removed rep overlaps, and uncovered cross‑sell and up‑sell whitespace that drove new revenue opportunities. Traction Complete’s work reduced manual effort, clarified account ownership for sales, and enabled more effective, revenue-focused operations.

Windstream