Case Study: Veracode achieves account clarity and eliminates sales-rep conflicts with Traction Complete

How Veracode Unlocked Key Accounts with Traction Complete

Veracode, a global leader in application security with a nearly 150‑person sales organization serving hundreds of customers (including a third of the Fortune 100), faced major challenges managing tens of thousands of subsidiary accounts and complex parent‑child relationships in Salesforce. Manual native Salesforce hierarchies were time‑consuming to build and update, caused weeks‑long delays for merges, eroded trust in account data, and led to conflicts among sales reps. To address this, Veracode turned to Traction Complete and its Traction Hierarchies solution, using Dun & Bradstreet data to automate account relationships.

Traction Complete implemented Traction Hierarchies to automatically build and maintain real‑time account hierarchies in Salesforce—going live after two meetings and two weeks of discovery/testing—and immediately reduced the time reps spent identifying account ownership and searching for parent companies. The solution eliminated internal rep conflicts, surfaced related leads, contacts and opportunities across enterprise families, and gave reps visibility into open and closed won/lost opportunities across hierarchies, enabling new cross‑account insights and sales synergy.

Veracode

Jim Maddison

Principal Business System Analyst