Case Study: Alfresco achieves 10% higher Closed/Won rate with Traction Complete

How Alfresco Increased Closed/Won Rate by 10%

Alfresco, an enterprise open-source software company serving more than 1,800 customers, needed to improve Lead-to-Account match rates and speed lead routing after adopting account-based selling. Sales development reps were spending excessive time researching incomplete prospect data, slowing response times. Alfresco evaluated several options and selected Traction Complete to address match accuracy, customization and cost concerns.

Traction Complete implemented a rules-based matching engine that lets Alfresco rank and tune matching rules, automating prospect research and giving teams autonomy to make changes. The solution improved match rates, enabled automatic routing of inbound leads into the right campaigns, cut time-to-contact for SDRs, and helped Alfresco achieve a measurable 10% increase in closed/won rate while saving time and reducing manual work.

Alfresco

Keith Hardwicke

Manager of Salesforce Development