Case Study: Hexagon improves sales efficiency and account visibility with Traction Complete

Hexagon reduces duplicate account creation and gains 360° visibility with Traction Complete

Hexagon, a global leader in digital reality solutions, faced significant challenges due to poor master data management in Salesforce. This resulted in thousands of duplicate accounts and an inability to visualize complex corporate hierarchies, which hurt sales efficiency and created inconsistent customer experiences. To address this, Hexagon partnered with Traction Complete and used its Complete Hierarchies solution.

Traction Complete's solution integrated with Dun & Bradstreet data to visualize multi-level account hierarchies directly in Salesforce. This provided Hexagon's teams with a 360-degree view of accounts, which dramatically reduced duplicate account creation and improved cross-team collaboration. The implementation also aligned Sales and Marketing on account-based marketing strategy by providing shared visibility into target accounts directly within Salesforce.

Hexagon