Case Study: Dotmatics accelerates sales and improves territory planning with Traction Complete

Dotmatics accelerates lead response from 48 hours to 5 minutes with Traction Complete

Dotmatics, a leading scientific software company, faced significant operational challenges due to an inefficient and heavily customized Salesforce setup. Their manual lead routing processes caused delays, missed SLAs, and confusion over account ownership, while reliance on spreadsheets for territory management led to conflicts. A database filled with duplicate records further eroded trust in their CRM data. To solve this, they partnered with vendor Traction Complete and implemented its suite of products, including automated lead routing and deduplication tools.

By implementing Traction Complete, Dotmatics automated its lead routing, slashing response time from 48 hours to just 5 minutes. The solution also provided proactive and reactive deduplication, cleaning their database and eliminating confusion. Furthermore, Traction Complete's automated account hierarchies gave reps a clear view of territories and opportunities, optimizing planning and eliminating ownership disputes. This transformation allowed the sales team to focus on selling instead of administrative tasks, driving measurable business growth.

Dotmatics