Case Study: Cisco improves lead and account assignment accuracy with Traction Complete

Cisco improves lead and account assignment accuracy by 150% with Traction Complete

The customer, Cisco, faced challenges with complex and manual territory management, slow lead processing, and limited visibility into their Salesforce data. Their previous tools struggled with the high volume of daily leads and could not efficiently handle ownership changes when sales reps joined or left the organization. To address this, they implemented the Traction Complete suite, specifically leveraging its Complete Hierarchies and Complete Leads products.

Traction Complete automated Cisco's territory management and lead routing processes. Complete Hierarchies allowed for easy bulk ownership updates with a single click, while Complete Leads instantly deduplicated, enriched, and assigned incoming leads. This solution resulted in a 150% improvement in assignment accuracy, updating over 2 million records from over 60% inaccuracy to 100% accuracy, and dramatically accelerated their speed-to-lead.

Cisco