Case Study: Asana scales lead routing and cuts response times with Traction Complete

Asana cuts lead response times to seconds with Traction Complete

Asana, a web and mobile work management platform, faced challenges scaling its lead routing processes due to rapid growth. Their reliance on Salesforce's native tools and custom code created bottlenecks, slowed response times, and led to leads being incorrectly assigned to inactive or wrong sales reps. To address this, Asana partnered with vendor Traction Complete to implement its Complete Leads solution.

By implementing Traction Complete, Asana automated its lead routing, which enabled real-time assignment to the correct sales reps within seconds. The no-code, visual environment allowed the RevOps team to quickly build and manage complex, region-specific routing rules without developer help. This solution eliminated manual work, prevented revenue leaks from misassigned leads, and significantly improved speed-to-lead and sales effectiveness for Traction Complete's customer.

Asana