Case Study: Archer reduces manual work by 95% with Traction Complete

Archer reduces manual work by 95% with Traction Complete

Archer, a global leader in integrated risk management, faced a severe resource crunch after spinning out from its parent company. Their small RevOps team was left drowning in manual work, struggling with unclear account ownership and a constant stream of new records from their intent data platform. Native Salesforce tools could not scale, creating more complexity. To address this, they turned to the vendor Traction Complete and its suite of products.

By implementing Traction Complete's solutions, including Complete Hierarchies and Complete Leads, Archer automated account hierarchies, territory reassignment, and lead routing. This reduced their weekly manual cleanup from over 40 hours to just 2 hours, a 95% reduction. The solution also accelerated speed-to-lead and strengthened data quality, providing a sustainable foundation for growth and ensuring reps received the right information at the right time.

Archer