Case Study: SXSW Sydney boosts brand awareness with Tracksuit

SXSW Sydney lifts awareness 5% with Tracksuit

SXSW Sydney, the Asia-Pacific incarnation of the iconic SXSW event, faced the challenge of launching a well-known U.S. brand in the Australian market where awareness was initially low. The marketing team needed concrete data to prove the need for and impact of brand-building investments to internal stakeholders and strategic partners like Destination New South Wales. To address this, they partnered with Tracksuit to utilize its brand tracking platform for reliable, ongoing measurement of their brand health.

Using Tracksuit's always-on brand health dashboard, the SXSW Sydney team gained clear insights into their market position and developed a targeted strategy. The solution from Tracksuit delivered significant results, including a 5% statistically significant lift in awareness among their target demographic and a 3x increase in national brand preference. These metrics successfully demonstrated the value of their marketing efforts, turning internal skepticism into support for long-term brand building.

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