Case Study: Lyka triples brand awareness with Tracksuit

Lyka triples brand awareness in 3 years with Tracksuit

Lyka, an Australian dog food brand, recognized the need to move beyond assumptions and measure brand perception to validate their creative and strategic decisions. To achieve this in a cost-effective way, they partnered with Tracksuit to utilize its always-on brand tracking service.

Using Tracksuit's features like Statements to test messaging and the Timeline view to track progress against competitors, Lyka gained data-driven insights that directly informed their creative campaigns. This partnership enabled Lyka to triple their brand awareness over three years, bringing clarity and confidence to their marketing strategy as they continue to scale.

Lyka