Case Study: Avaline tracks brand ROI and boosts awareness with Tracksuit

Avaline lifts brand awareness to 21% with Tracksuit

Avaline, a modern wine brand focused on transparent ingredients, faced the challenge of measuring the return on investment for its growing brand marketing efforts. The company needed a solution to track performance in real time to effectively manage its ROI. After reviewing several options, Avaline chose the real-time brand tracking platform Tracksuit to gain timely, actionable insights.

Using Tracksuit, Avaline was able to measure the impact of a major brand activation in the Hamptons. The platform provided data showing that brand awareness in the New York DMA increased to 21% following the campaign. Tracksuit also revealed positive movement through the brand funnel, from consideration to usage to preference, which helped Avaline fine-tune its future marketing strategies.

Avaline