Case Study: Amtrak achieves marketing budget wins and proves social impact with TrackMaven

How TrackMaven Helps Build the Case for Marketing Resources

Amtrak’s public relations team faced growing pressure as social channels became central to the organization’s communications. The Director of Public Relations had to convince senior executives that social content required paid support — especially after a 2015 derailment put social under a microscope — while contending with rising platform costs and shrinking organic reach (Amtrak averages about 4% engagement).

TrackMaven provided the analytics and competitive benchmarking the team needed, turning complex social data into digestible bi‑weekly dashboards and comparisons with lifestyle brands. Those insights helped the team demonstrate the impact of promoted content, build a stronger case for marketing resources, and give executives clear, actionable evidence to guide budget decisions.

Amtrak

Julia Quinn

Director of Public Relations