Case Study: Green Cross Health boosts online bookings and site engagement with Touchpoint Group

Streamlining website functionality to retain customers and increase site engagement

Green Cross Health, a major New Zealand pharmacy group, faced a fractured user journey on its Unichem website due to a third-party booking tool that redirected customers away from its site. This limited their ability to provide further information and engage users. The company enlisted Touchpoint Group to create an integrated, responsive booking portal that would retain customers on their site and be easily editable by their internal marketing team.

Touchpoint Group implemented a solution using their Marketing Automation CMS and custom iFrames to seamlessly integrate the existing booking tool and Google Maps directly into the Unichem website. This eliminated off-site redirects and streamlined the user experience. The results were significant, with Unichem experiencing a 293% year-over-year increase in online service bookings, including over 10,000 new bookings that created an incremental revenue stream from a historically walk-in service.

Green Cross Health

Sarah Crawford

Digital Marketing Lead