Case Study: a retail B2C company proves email marketing ROI with Touchpoint Group’s TouchpointMX

Proving return on investment with email marketing for bricks-and-mortar businesses

The retail B2C company, a business with several physical store locations, faced the challenge of measuring the return on investment of its email marketing. With no online shop, it was difficult to attribute in-store sales to specific email campaigns. Touchpoint Group was engaged to help prove how their newsletters and promotional emails were driving real-world purchases.

Touchpoint Group implemented its TouchpointMX platform, specifically using its Message RoI report and loyalty module. This solution automatically overlaid transactional data from the point-of-sale system with email engagement data to attribute store purchases to campaigns. The results provided clear, unexpected insights; for instance, an informational newsletter generated significant full-price sales without discounts, while a promotional email had a ROI seven times higher, allowing the client to optimize all future campaigns based on tangible data.