Case Study: Mercury Energy launches Mercury Perks loyalty program with Touchpoint Group's TouchpointMX CRM and Loyalty platform

Mercury Energy - Customer Case Study

The energy provider Mercury Energy faced challenges with managing customer data across disparate systems and multiple marketing agencies. This setup lacked flexibility, hindered segmentation, and failed to meet internal data governance standards. Touchpoint Group was engaged to address these issues with their TouchpointMX Customer Relationship Management (CRM) platform.

Touchpoint Group integrated Mercury Energy's data sources into the TouchpointMX CRM, centralizing customer information and enabling effective segmentation. This secure database became the foundation for the Mercury Perks loyalty program, which was built and managed exclusively on the TouchpointMX Loyalty feature. The solution allowed Mercury Energy to successfully execute all communications and engagement strategies for the program directly through the platform.

Mercury Energy