Case Study: a major insurance brand achieves proactive real-time insights with Touchpoint Group’s Ipiphany

Insurance Brand - Customer Case Study

A major insurance brand in New Zealand approached Touchpoint Group to address a significant challenge. Their insights team was overwhelmed by the volume of ad-hoc stakeholder requests and was unable to move beyond reactive reporting, which prevented them from proactively identifying emerging issues. The team lacked the time and resources to pre-empt reporting needs, and adding more staff was not a viable option.

Touchpoint Group implemented its Touchpoint Ipiphany solution to automate and streamline the analysis of unstructured data. This allowed the insurance brand to move to a proactive, real-time reporting environment. The result was a dramatic reduction in ad-hoc requests and a shift towards deeper strategic analysis. The insights team became far more valuable, extracting many more relevant insights from 100% of their data without a single increase in headcount.