Case Study: Kings Plant Barn boosts digital engagement with Touchpoint Group

How COVID-19 Helped Refocus Customer Communications

Kings Plant Barn, a retail company, was forced to close its physical stores due to COVID-19 lockdowns, halting its ability to trade. This presented a significant challenge: they needed to engage a captive audience, refine their digital strategy, and prepare for a surge in sales post-lockdown without being able to sell products immediately. To address this, they partnered with vendor Touchpoint Group, leveraging their existing TouchpointMX platform to revamp their customer communications.

Touchpoint Group worked with Kings Plant Barn to rapidly re-segment their customer database and overhaul their email marketing strategy. The new strategy focused on sending relevant, educational content and vital updates, which resulted in a 19% increase in email open rates and a 62% increase in click-through rates. The solution also included implementing Touchpoint's TXT4INFO service for safe post-lockdown trading, ultimately helping Kings Plant Barn prepare for a successful reopening and strengthen customer retention.

Kings Plant Barn