Case Study: a market research agency accelerates survey coding and analysis with Touchpoint Group’s Ipiphany

How automated coding delivers fast, powerful results for Market Research Agencies

Touchpoint Group worked with a market research agency that was overwhelmed after an online survey received approximately 15,000 responses, far exceeding expectations. The agency’s challenge was to analyze this vast amount of qualitative and quantitative data within a tight deadline, as manual coding was no longer feasible. They also needed to eliminate human bias and avoid sampling to ensure a complete and unbiased view of the entire dataset.

The agency implemented Touchpoint Group's AI Text Analytics tool, Ipiphany, which used automated coding and NLP to process all 15,000 surveys in just half an hour. This solution freed analysts to focus on interpreting the results instead of manually categorizing them. Using Ipiphany’s Crosstab function, the agency could deeply segment respondents by demographics and opinions to gain a more complete contextual understanding. This allowed the team to meet their deadline and deliver powerful, bias-free insights to their client.