Case Study: Fujifilm boosts trade engagement and loyalty with Touchpoint Group’s TouchpointMX Loyalty

Fujifilm - Customer Case Study

Fujifilm, an electronics manufacturer, needed a program to collect contact information from its trade staff, provide them with product training, and offer sales incentives to keep its products top-of-mind for consumers. To meet this challenge, they partnered with Touchpoint Group.

Touchpoint Group implemented its TouchpointMX Loyalty solution to create the Fujifilm Trade Loyalty Program. This provided a centralized CRM database to reward trade staff with points and product rewards for sales, completing training modules, and engaging with quizzes. The solution automated these mechanics end-to-end, giving Fujifilm full flexibility to manage content, stock, and communications.

Fujifilm