Case Study: Fonterra achieves multi-channel loyalty success with Touchpoint Group’s TouchpointMX Loyalty

Fonterra - Customer Case Study

Fonterra sought to create a major customer engagement and rewards program. To achieve this, they required a robust technological solution capable of handling a complex, multi-channel initiative, which led them to partner with Touchpoint Group and utilize their TouchpointMX Loyalty service.

Touchpoint Group implemented TouchpointMX Loyalty to centralize the program's management, including a points-based shopping cart, online auctions, and social sharing. The solution reliably managed all consumer interactions and high website traffic, processing over 100,000 hits daily, resulting in one of New Zealand's most successful loyalty campaigns.

Fonterra