Case Study: Paper Plus Group boosts email engagement and revenue with Touchpoint Group

Driving profitable engagement with email marketing

Paper Plus Group, a New Zealand-based multi-channel retailer of books and stationery, faced the challenge of improving customer retention and driving sales through more effective email marketing. They needed a strategy to increase purchase frequency and basket size, link online and in-store experiences, and measure campaign performance without overburdening their internal marketing team. They partnered with vendor Touchpoint Group to utilize their TouchpointMX customer engagement management platform and email marketing toolkit.

Touchpoint Group implemented a data-driven solution featuring powerful segmentation and personalised messaging. This included using transactional data to send targeted campaigns, such as a personalised video campaign for a new cookbook, and injecting intelligent product recommendations into emails. The results were significant, with email open rates increasing by over 14% to exceed 39% within three months. The campaigns also drove a dramatic increase in cookbook sales and established new multi-channel, revenue-based benchmarks for measuring ROI.

Paper Plus Group